# Ray and Semrush

> Backlinks, authority, and who you are actually up against.

Source: https://heyray.io/integrations/semrush

Ray is an AI teammate that works in your team chat, on Slack today. Connect Semrush and it can do the Semrush part of a request without anyone leaving the conversation: read what it needs, draft the change, and post it for approval before anything is written. 16 reads run without asking. Writing to Semrush is not switched on yet.

## What Ray reads in Semrush

Reading changes nothing, so Ray never stops to ask whether it may look something up.

- Backlinks, referring domains, anchors, and authority score
- Organic and paid competitors, and two domains compared head to head
- Which pages earn the traffic, the ad copy running, and how it moved over time

## What Ray writes

Ray reads Semrush and answers from it in the thread. Writing to Semrush is not switched on yet, so there is nothing to approve.

## Ask it like this

- "@Ray who links to our biggest competitor but not to us?"

## Connecting Semrush

Semrush has no per-person login, so it connects once with a single workspace key and covers the whole team. Ray reaches whatever that key reaches, and every write still stops for approval first. The key is pasted on Ray's own connect page, never in chat, and it never reaches the model. Disconnecting Semrush or uninstalling Ray revokes the connection.

## More

- This page for people: https://heyray.io/integrations/semrush
- Every integration: https://heyray.io/integrations.md
- Install Ray: https://heyray.io/install.md
- Pricing: https://heyray.io/pricing.md